- jeudi 29 septembre (reprise des bases de la dégustation)
- jeudi 27 octobre
- jeudi 24 novembre
- jeudi 26 janvier
- jeudi 23 février
- jeudi 30 mars
- jeudi 13 avril
- jeudi 11 mai
- jeudi 29 juin
- date à définir : sortie vigneronne, visite et dégustation
It's important that you want your audience to feel comfortable within your brand experience. For instance, if you are targeting senior citizens then 80s neon is likely not the color for you.
Not to be confused with your inner circle, this team should include company visionaries, heads of all major company divisions, and even a few staff members on the front lines who deal directly with customers. If given the option, more people will want to be part of this team than will bring value to it. So be strategic in selecting the team that will help strengthen the overall launch experience.
Once assembled, convene the team and present them with the new brand and brand launch materials. Discuss implications for implementation of the new or refreshed brand visuals, communications, etc. on individual divisions. Set realistic targets for rollout and widely distribute any new brand guidelines to ensure that the integrity of the new brand is maintained across all touchpoints.
- Make a splash.
- Take stock and run interference.
- Be enthusiastic but be tempered.
- Tend to and nurture your new brand.